A/B Testing for the Masses…

Now for something a little more unusual… I got an e-mail yesterday (with article attached) from a friend of mine whose blog I help out with on the introduction of A/B testing in political campaigns – most notably, the last US presidential campaign. I read it with interest, because it means that like everything else that’s been happening for some time (quite some time actually) in online marketing, it’s finally ‘caught-on’ and no doubt... Read More

Etihad is interested in Aer Lingus. Great – Here’s Why…

So there’s been some talk in the papers lately (how old do I sound even writing this?) that Etihad, the Abu Dhabi-based carrier now owns a stake in Aer Lingus which puts it right up there with the big players like Ryanair, the Irish Government and strangely, Denis O’Brien. The word on the street – and by street, I mean the Irish Times – is that they’re even trying to work out some sort of co-operation with regard to fleet purchasing, sharing... Read More