Now for something a little more unusual… I got an e-mail yesterday (with article attached) from a friend of mine whose blog I help out with on the introduction of A/B testing in political campaigns – most notably, the last US presidential campaign. I read it with interest, because it means that like everything else that’s been happening for some time (quite some time actually) in online marketing, it’s finally ‘caught-on’ and no doubt... Read More
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